Data Driven Day

Jarrett Kolthoff

Founder and CEO, SpearTip / USA

A former Special Agent – U.S. Army Counterintelligence, with over two decades of experience in the field of Information Security, Jarrett stands as one of the industry’s most respected authorities on Cyber Crime, Cyber Terrorism, Cyber Security and Cyber Counterintelligence.

Jarrett works every day with SpearTip’s cyber counterintelligence operatives to identify, assess, neutralize, exploit and eliminate threats waged against the company’s clients.

A compelling figure in the courtroom and depositions, Jarrett’s sincerity and deep understanding of subject matter make him a highly desirable expert witness in cyber crime cases. His civil casework includes investigations and analysis in anti-trust lawsuits, as well as cases involving embezzlement, collusion, intellectual property theft, and corporate espionage.

A dynamic, personable and persuasive speaker, Jarrett’s ability to communicate complex subjects and theories in easy-to-understand terms makes him a popular speaker at conferences, seminars, workshops, meetings and with the news media. He is known for his ability to weave real-world stories and memorable narratives into his presentations.

Beyond being a leader in his field, Jarrett also stays active in his community, helping others improve both professionally and personally. You can regularly find Jarrett working with one of the following groups or organizations:

• Saint Louis Civic Pride, Board Member
• National Forensic Science Technology Center (NFSTC), Board Member
• Washington University in St. Louis, Adjunct Professor, Cyber Security Master’s Program
• Maryville University, Adjunct Professor, Cyber Security Master’s Program
• Association of Former Intelligence Officers (AFIO)
• Espionage Research Institute International (ERII), Board Member
• St. Louis InfraGard Chapter, Board of Directors, Past President
• Mercy Hospital, Board Member, Cyber Security Sub-Committee
• Jarrett holds a BA degree from Rockhurst University in Political Science/Economics and MS degree from Troy University in International Relations

Bret Leece

Chief data & innovation officer, Havas Group / USA

Bret Leece, a graduate of economics at the Pepperdine University, has completed his master’s degree in marketing strategy at the University of Southern California. During his education years at the university, he worked as market analysis manager at the Sprint Corporation, the Walt Disney Internet Group, and House of Blues. His effort made him a desirable manager in the field of developing marketing strategies and analysis of marketing.

After receiving his master’s degree in marketing, he has started working as director of database marketing in AEG, and after three years of successful career, he was promoted to be vice president of strategic marketing services at the same company. Following this career path, he has worked in various companies as president of marketing analysis departments, and he is still working as chief data & innovation officer at Havas currently.

He is one of the pioneering professionals in marketing with an outstanding career of 20 years in the industry. His expertise has concentrated on putting technology, marketing, data analysis, and big data gathered from the individuals’ experiences of shopping online and offline together and create new high technology solutions in the marketing industry. Considering that marketing requires implementing relatively more complicated marketing strategies and understanding consumer behaviors is precious in this meaning. He has made essential contributions to ease to understand consumer behaviors by applying high technology to the analysis of big marketing data.

Jorge Percovich

CEO, Havas Latam Group / USA

Jorge Percovich is CEO Latin America for Havas Media Group, based in Miami, USA. Prior to arriving to Miami, he was CEO of Havas Media Group in Colombia, Venezuela, Panama and Ecuador for over 7 years. Before moving to Colombia, he was Managing Director of Havas Media International, the Latin America Regional Coordination and Pan Regional unit for Havas Media Group in Miami. A native of Peru who has lived throughout Europe, Latin America and the United States, Jorge has worked in advertising for over 15 years and joined the Havas family in 1999 as General Manager of the firm’s Miami office. He was one of the first individuals to establish a full-service multicultural media agency, moving to New York to spearhead the 2001 launch of the Group´s Diversity Division. In late 2003, he was tapped to simultaneously lead Havas Media International, which provides Havas Media´s global and regional clients, media coordination and Pan Regional media planning, buying and research services. Prior to joining the Havas Media Group, Jorge worked in the financial services sector in the United States, primarily in commercial and offshore banking, and had been founder of successful private business ventures. From 2003 to his assignment in Colombia in 2007, Jorge managed to turn the Havas Media International operation in Miami to the #1 position in the market as the leader in pan regional media management. In Colombia, he achieved the #1 position in the market and was rated as the leading agency group in the market for 3 consecutive years. He has a Business Degree in International Finance & Marketing as well as an MBA from IESE (Barcelona, Spain), and an Advanced Management degree from Harvard Business School (AMP). He is married to Lucia and has four children, Gonzalo, Pablo, Carolina and Joaquin.

Juan Damia

CEO, DBI Latin America / USA

After the company he founded, Intellignos, got acquired by Havas Group, he became the CEO of DBi Latin America, the world’s leading analytics company. In 2010, Juan became Endeavor.org Entrepreneur and was awarded the “Global Emerging Entrepreneur of the year”. He is also a current mentor at Endeavor.org and is actively involved as an advisor and investor in several High Tech companies related to AI and Data Science. Juan is also Board Member at I-COM Global and one of the Judges for its Data Startup Challenge. With more than 20 years in the data industry, Juan was nominated twice (2013 and 2016) as the “Most influential industry contributor” by the Digital Analytics Association. He is also an active contributor in universities, associations and conferences. He is the author of the book Meta Analytics and co-author of the book, Mejor Marketing by AMDIA.

Jeffrey Eisenberg

Buyer Legends, CEO / EE.UU

Jeffrey Eisenberg is the CEO of BuyerLegends.com, a company that teaches entrepreneurs how to create a customer-focused, data-driven design experience backed by narrative. It is a recognized authority and pioneer in Internet marketing strategy; Improve online conversion rates for sales and generation of opportunities. Jeffrey speaks Spanish fluently and has transacted business in 26 countries.

Ernesto Echeverry

Director of Marketing for NA, LATAM Airlines / USA

Ernesto is LATAM Airlines Director of Marketing for NA, Caribbean and Asia were he has successfully led integrated marketing campaigns for long haul, regional and domestic travel originating in Northern America, the Caribbean and Asia. He has helped shape LATAM’s digital ecosystem to ensure a clear roadmap of investment and the creation of a solid foundation to ensure competitiveness and efficiency in online performance.

Ernesto has more than 20 years of experience working for various multinational companies in Latin America and USA including Best Foods/Unilever, Citibank, Colgate-Palmolive and MasterCard among others. He has spent his last 16 years very involved with everything digital.

Bryan Eisenberg

Eisenberg Holdings LLC, Keynote speaker / USA

Es el cofundador de BuyerLegends, el coautor de los libros más vendidos del Wall Street Journal y New York Times, “Call to Action” , “Always Be Testing” , “Buyer Legends” y “La Guía Ejecutiva de Narradores”. Ha sido el orador principal de Shop.org, Direct Marketing Association, E.consultancy, Microsoft, Canadian Marketing Association y cientos de otros eventos en todo el mundo. También es cofundador y presidente emérito de la Asociación de análisis web. Bryan se desempeña como miembro de la junta asesora de varias empresas de nueva creación respaldadas por capital de riesgo (Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, Runa, etc).

Travis Cameron

Senior Director of Strategic Partnerships, Tealium / USA

Travis Cameron is the Senior Director of Strategic Partnerships at Tealium, leading global consulting and agency holding group partner relationships. Travis serves as an advisor to his partners & their clients to educate, enable, certify, and ensure their teams are structured correctly to serve their mutual client´s needs for experience management, data collection,
standardization, customer data management, consulting services around CDP practices, recommendation engines, machine learning, AI, and audience management. Travis joined Tealium with over 10 years of agency and consulting experience from MDC´s business agency GALE partners and Dentsu´s Isobar.